Role

Web Designer

Skills

Branding, Typography, UI/UX, Web Design

 

Background

Blubrry podcasting is a software company with 15 years of experience hosting, analyzing, and growing podcasts. They have built up a great rapport with long-time users with accurate data and live customer service. Over the years podcasting has only grown in popularity and is now the main source of digital content. This was the perfect opportunity to update Blurry’s branding and website to enter this new Golden Age of podcasting.

Goal

Redesign the Blubrry website to look more modern and create an easier, focused experience for new users.

 
 
 
 

Exploration

Blubrry offers a vast number of services to its users including media hosting, listener statistics, premium production, and detailed documentation. As I learned and explored Blubrry’s site I found some glaring issues:

  1. The site has undergone several iterations. Some parts were updated, and some were not.

  2. The homepage was a wall of colors, making it difficult to focus and search for information. This also limited the stylization to only work with the background gradient.

  3. Compared to its competitors, Blurry’s site was looking and felt outdated.

The site’s overall cohesion was lacking clarity and its message was getting lost in the confusion. Blubrry was ready and willing to restructure its site’s user journey to make it easier for new users to understand and enjoy.

 
 
Tagline presentation for Blubrry Podcasting
 
 

Experimentation

I worked closely with Blubrry, led by the Creative Director, to update the main product pages for the site. These pages would be the template for the rest of the site to replicate. The homepage was the main target because it was the first introduction and guided new users to the product pages. We tried keeping the gradient overlay while experimenting with the graphic elements. I also helped the marketing team redefine their messaging and develop a tagline for the company’s new vision. I tested the new tagline in the user group to update Blubrry’s personas. Some feedback I received:

  • Once users can understand what Blubrry has to offer they favor the company’s products and support.

  • The site was becoming easier to navigate. But the many saturated colors were still dominating the user journey.

 
 
 
 

Execution

Moving forward I wanted to neutralize the backgrounds and bring the color into the graphics on the site to stand alongside the text. This would create a better balance without overwhelming the user. We also tested new graphics on advertisements and social media.

 
 
 

Evaluation

The board of executives was impressed with our progress and our conversion and sign-up rates increased. An accessible website with an easy-to-navigate homepage has become an asset for any company. It gives your company digital discoverability with Google’s SEO algorithm. It is a living, active space that needs to be tested and updated regularly.